the future of large-scale experiments and their challenges in the digital era iav bojinov, david holtz, ramesh johari, nathan kallus, madhav kumar, and multiple industry co-authors nature human behavior, 2026 [journal]
explaining sustained blockchain decentralization with quasi-experiments: the resource flexibility of consensus mechanisms harang ju, madhav kumar, ehsan valavi, and sinan aral information systems research, 2026 [arxiv] [journal]
scalable bundle recommendations: a large-scale field experiment madhav kumar, dean eckles, and sinan aral management science, 2026 best paper runner-up, wise, 2019 [journal]
generative ai and personalized video advertisements anuj kapoor and madhav kumar marketing science, 2025 best paper runner-up, wise, 2024 [ssrn] [journal]
are crypto ecosystems (de)centralizing? a framework for longitudinal analysis with harang ju, ehsan valavi, and sinan aral communications of the acm, 2025 [arxiv] [journal]
identity effects in social media with sean taylor, lev muchnik, and sinan aral nature human behavior, 2022 [journal]
how do successful scholars get their best research ideas? an exploration with c. cao, x. cao, m. cashman, a. timoshenko, j. yang, s. yu, j. zhang, y. zhu, and b. wernerfelt marketing letters, 2019 [pdf]
designing inclusive platforms: experimental evidence from pinterest madhav kumar, pedro silva, and ashudeep singh major revision, management science, 2026 acm, ec, extended abstract, 2024 | best paper award, cist, 2024
algorithmic pricing and consumer sensitivity to price volatility diego aparicio, dean eckles, madhav kumar, and catherine tucker working paper, 2026 [ssrn]
evaluating for the long term: learnings from industry multiple authors from industry and academia working paper, 2026 [arxiv]